Wednesday, 13 June 2018
From The "Why Didn't I Think Of That" File - Part Deux
I guess chocolate manufacturers must have been thinking, "How can we sell more candy?"
"Make it like a vitamin! That it is actually good for you!"
I think this must have have been how Arm & Hammer increased their sales a long time ago.
They probably sat around brainstorming, "How can we sell more baking soda? A tablespoon here and there in your muffins isn't doing it for us."
So somebody must have said, "Why don't we get them to open a box and put it in the fridge. And just leave it there!"
"Ha ha, hilarious!"
"Oh oh oh, here's another one - open a whole box. And then throw it down the sink!!"
"Unbelievable! You're a genius!"
Or something close to that........
[Post Script: Coincidentally, in today's paper, an actual article about what chocolate manufacturers are trying to do as people turn away from chocolate to healthier options. I suggest they go to Shoppers Drugmart and check out what Jamieson has already done!]